Think of a Landing page as being a large postcard that the user will land on. These are most commonly used as a “Coming Soon” or a Lead Generation display page. The user doesn’t scroll down the page. The content you want them to see is simply displayed as they open the page. This information can contain large images, slide-shows, short text descriptions, Phone numbers, email addresses, and other contact info like social media links. You can also add a short contact form to use as a lead generation tool.
This is a great option for a new business for a couple of reasons. It does reserve or keeps your domain name as connected to your business. This way if you are more comfortable putting your information on Facebook or other social media platform. You will still have a registered Domain name and website pulling up in search engines.