SEO & Analytics
This really breaks down into 2 different things neither of which are actual marketing or your website. Search Engine Optimization (S.E.O.) has turned into a buzz word that many business owners think is the advertising or marketing of their website. In fact, S.E.O. or Search Engine Optimization, is simply preparing your website pages to be searched. Giving each page it’s own Title, Description, and Keywords. making sure the text on the page not only tells the story you want but that it provided quality links and has pictures well labeled to perform well in organic or free search results. We could go on and on about how we do this but don’t want to turn this into a tutorial.
The other this is the Analytics. We set up all new websites with a Google Analytics account, so the owner can literally see where traffic is coming from and shape future advertising based on this information.
So much like SEO, installing Analytics is really not promoting your website but simply a vital part of preparing your website for marketing & promotions campaigns.