Whether you’ve been optimizing your web pages for quite some time or are new to the
strategy, everyone makes mistakes. While the bad news is that these mistakes can have a
significant effect on your page ranking, the good news is, they’re reversible. Here are five
SEO mistakes to avoid (And if you’ve already made them, not to worry, you can make
changes and move forward with your SEO strategy).
SEO Mistake #1: Not using keywords correctly.
Many webmasters are concerned about being banned from the search engines for keyword
spamming or stuffing so they limit the use of keywords on their web pages. As long as your
content sounds natural and reads easily, the chances are you have not overused your
Make sure your keywords are included in the first and last paragraphs, in your headings and
in your title and meta tags.
SEO Mistake #2: Trying to fool search engine spiders.
Search engines are a lot more sophisticated than most of us realize. They recognize – and
penalize – hidden text, keyword spamming, and cloaking, which is showing different content
to the search engine spiders than to your visitors. All of these practices only serve to hurt
your page ranking and can, in fact, cause your website to be banned by the search engines,
which means no one will find you – and no traffic means no profits.
SEO Mistake #3: Using Flash
Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s
particularly appropriate if you have a media-related website and want to demonstrate your
industry savvy. However, for most website owners it’s just not necessary and can harm your
page ranking. Search engine spiders cannot read content embedded in Flash files, which
means they’re not recognized or indexed.
SEO Mistake #4: Using Your Company Name (and Only Your Company Name) As
a Title Tag
Unless you’re branding your company name, your company name shouldn’t be the only
element in your title tag. Feel free to include it, however, it’s also important to use your
primary keyword for each webpage title tag. This is more useful for your customers and
helps the search engines identify the various pages on your site.
SEO Mistake #5: Using A Splash Page
A splash page is a web page with a large graphics or company logo, and a link to enter the
site. This is an ineffective strategy for a number of reasons:
* No keyword rich text on the page, nothing for the spiders to index